About: The British Teen Championships is an annual competition run by the team at Titan Fitness, Newhaven. The competition is the first of its kind in the UK and was set up originally to give teens in the UK & Europe a platform to help them grow not only in their CrossFit Journeys but also their other sports. This was shortly followed up by the British Masters Champs.
Work: Two years after its inception in 2015, the team at BTC decided it was time for a brand update. As the competition grew in popularity, it was important that the brand had a strong identity. I was asked to create a bold new logo for the competition, without losing the essence of the original. In June 2021, the competition officially became a CrossFit® licensed event.
Updated logos as of June 2021, after the competition became an official CrossFit licensed event.
"We have worked with Chels every year now since the inception of our competition, and will continue to do so as we grow bigger and bigger each year. We needed a bold logo design and branding to help our two fitness competitions stand out and show our passion, and the brilliant designs that Chels provided have captured this perfectly. She helped us hugely in the design process, always quick and efficient with delivering designs and logos, and we will look forward to continue working with her in future."
Emma Dean
Head of British Teen Championships
Head of British Teen Championships
Photo credit to @rxdphotography and @gmj.bts